Press release vs media pitch: which one to send
A practical breakdown of when a formal press release earns its place and why a tailored media pitch usually wins.
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Guides & field notes
Field notes on earned media, expert commentary and the craft of getting a founder quoted.
Building a media list that actually works
How to find journalists by beat, segment warm and cold contacts, and keep a small list current instead of letting it rot.
Read article →Reactive PR: riding the news without looking opportunistic
How speed, genuine relevance, and a credible angle earn reactive coverage, and when staying out protects your reputation.
Read article →How to get quoted as an expert source
How to become a reporter's go-to source by answering source queries fast, building a quote bank, and earning trust.
Read article →A regional media strategy for growing brands
Why regional and local outlets convert and link better than national titles, and how growing brands can win them deliberately.
Read article →Podcast guesting: the underrated PR channel for founders
How founders can find relevant shows, pitch hosts, prepare well, and repurpose each episode into lasting value.
Read article →PR for B2B vs consumer brands: two different playbooks
Outlets, angles, sales-cycle fit and metrics all diverge between B2B and consumer PR, and here is how to pick the right tactics for each.
Read article →Embargoes and exclusives, explained
What embargoes and exclusives are, when to offer each, the etiquette they demand, and how they help you land bigger, better coverage.
Read article →Turning press coverage into lasting backlinks
How to politely request links, reclaim unlinked mentions, and decide which coverage is actually worth chasing for lasting search value.
Read article →Crisis-ready: the PR prep you do before you need it
The quiet groundwork that turns a crisis from panic into a plan: holding statements, a named spokesperson, monitoring, and a first-hour playbook.
Read article →Trade press vs national coverage: where to actually aim
When niche trade and regional coverage beats a national hit, judged by audience relevance, link value and realistic odds.
Read article →Becoming the expert journalists call first
How a founder or specialist earns a permanent spot in reporters' contacts through fast, useful commentary and patient relationship building.
Read article →Measuring PR without the vanity metrics
Why AVE and impressions mislead, and which signals — coverage quality, links, branded search, share of voice — actually show PR working.
Read article →How to run a newsworthy data study on a small budget
A practical guide to producing original, citable data on a shoestring using owned data, lean polls, and public sources.
Read article →Turning a founder's story into real press coverage
How to reshape a founder's narrative into something journalists actually want, from finding the hook to knowing what to cut.
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