What we do
Three ways we put you on the record
Founder & brand stories
We find the angle inside your business a reporter actually wants — the turning point, the data, the contrarian take — and shape it into a story editors run on merit.
Expert commentary
Journalists need credible voices on deadline. We position you as the go-to source in your field and feed reporters timely, quotable commentary before your competitors think to.
Trade & regional placements
National hits are loud; trade and regional press convert. We build relationships with the niche editors whose readers are your buyers, and place you where decisions are made.
How a campaign runs
From a quiet expert to a quoted one
Listen for the story
We start with a working session, not a brief template. The strongest angle is usually something you've stopped noticing about your own business.
Build the pitch
We turn the angle into reporter-ready material: a tight pitch, supporting data, a spokesperson bio and the quotes that make a journalist's job easy.
Work the relationships
We pitch the right editors individually — people we already know — and stay on deadline so your name is in the inbox when the story breaks.
Report what landed
Every placement, every link, every quote, in plain English. No vanity dashboards — just the coverage and what it did.
From the journal
Recent field notes
Press release vs media pitch: which one to send
A practical breakdown of when a formal press release earns its place and why a tailored media pitch usually wins.
Read article →Building a media list that actually works
How to find journalists by beat, segment warm and cold contacts, and keep a small list current instead of letting it rot.
Read article →Reactive PR: riding the news without looking opportunistic
How speed, genuine relevance, and a credible angle earn reactive coverage, and when staying out protects your reputation.
Read article →How to get quoted as an expert source
How to become a reporter's go-to source by answering source queries fast, building a quote bank, and earning trust.
Read article →A regional media strategy for growing brands
Why regional and local outlets convert and link better than national titles, and how growing brands can win them deliberately.
Read article →Podcast guesting: the underrated PR channel for founders
How founders can find relevant shows, pitch hosts, prepare well, and repurpose each episode into lasting value.
Read article →Have a story sitting in plain sight?
Send us a sentence about what you do and the moment you're proud of. We'll tell you honestly whether there's coverage in it — and where.
Start the conversation →